{"title":"By Category Vitamins","description":null,"products":[{"product_id":"adam-men-s-multiple-vitamin-tablets","title":"ADAM™ Men's Multiple Vitamin Tablets","description":"\u003cp\u003e• With Saw Palmetto, Lycopene, Alpha Lipoic Acid \u0026amp; CoQ10\u003cbr\u003e\n• Plus Resveratrol \u0026amp; Grape Seed Extract\u003c\/p\u003e\n\n\u003cp\u003eMany multiples on the market today contain unnecessary levels of excipients and added ingredients. ADAM™ is formulated to contain the lowest levels of these unneeded additional ingredients, leaving more room for higher levels of the nutrients men need to maintain optimum health.*\u003cbr\u003e\nNatural color variation may occur in this product.\u003c\/p\u003e","brand":"nowfoods","offers":[{"title":"60 Tablets","offer_id":54000752525677,"sku":"3875","price":8.4,"currency_code":"USD","in_stock":true},{"title":"120 Tablets","offer_id":54000752558445,"sku":"3876","price":16.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6436\/3629\/files\/3875_v20_png.webp?v=1789801439"},{"product_id":"adam-men-s-multiple-vitamin-softgels","title":"Adam™ Men's Multiple Vitamin Softgels","description":"\u003cp\u003eWith Saw Palmetto, Plant Sterols, Lycopene \u0026amp; CoQ10Gentler and Easier to Swallow \u0026amp; AbsorbThese multi-vitamin softgels are easier to swallow.Natural color variation may occur in this product.\u003c\/p\u003e","brand":"nowfoods","offers":[{"title":"90 Softgels","offer_id":54000752820589,"sku":"3880","price":12.0,"currency_code":"USD","in_stock":true},{"title":"180 Softgels","offer_id":54000752853357,"sku":"3881","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6436\/3629\/files\/3880_v15_png.webp?v=1789801444"},{"product_id":"biotin-10-mg-10-000-mcg-extra-strength-veg-capsules","title":"Biotin 10 mg (10,000 mcg), Extra Strength Veg Capsules","description":"\u003cp\u003e• Supports Amino Acid Metabolism*\u003cbr\u003e\n• Promotes Normal Immune Function*\u003c\/p\u003e\n\n\u003cp\u003eBiotin is a water-soluble vitamin necessary for normal growth and body function.* Biotin functions as a key regulatory element in gluconeogenesis, fatty acid synthesis, and in the metabolism of some amino acids.* Alongside its role in energy production, biotin enhances the synthesis of certain proteins.* In addition, biotin promotes healthy immune system function and plays a critical role in skin health.*\u003cbr\u003e\nThis extra strength product is 10 mg Biotin as compared to our other Biotin products - 1 mg Biotin and 5 mg Biotin.\u003cbr\u003e\nNatural color variation may occur in this product.\u003c\/p\u003e","brand":"nowfoods","offers":[{"title":"120 Veg Capsules","offer_id":54000754753901,"sku":"0479","price":5.76,"currency_code":"USD","in_stock":true},{"title":"100 Veg Capsules","offer_id":54000754786669,"sku":"70479","price":4.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6436\/3629\/files\/0479_mainimage_png.webp?v=1789801485"},{"product_id":"biotin-5-000-mcg-veg-capsules","title":"Biotin 5,000 mcg Veg Capsules","description":"\u003cp\u003e• Supports Amino Acid Metabolism*\u003cbr\u003e\n• Promotes Normal Immune Function*\u003c\/p\u003e\n\n\u003cp\u003eBiotin is a water-soluble vitamin necessary for normal growth and body function.* Biotin functions as a key regulatory element in gluconeogenesis, fatty acid synthesis, and in the metabolism of some amino acids.* Alongside its role in energy production, biotin enhances the synthesis of certain proteins.* In addition, biotin promotes healthy immune system function and plays a critical role in skin health.*\u003cbr\u003e\nNatural color variation may occur in this product.\u003c\/p\u003e","brand":"nowfoods","offers":[{"title":"60 Veg Capsules","offer_id":54000754819437,"sku":"0471","price":2.4,"currency_code":"USD","in_stock":true},{"title":"120 Veg Capsules","offer_id":54000754852205,"sku":"0474","price":4.32,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6436\/3629\/files\/0471_v9_png.webp?v=1789801486"},{"product_id":"c-1000-zinc-immune-veg-capsules","title":"C-1000 Zinc Immune Veg Capsules","description":"\u003cp\u003e1,000 mg Vitamin C \u0026amp; 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Lycopene\u003c\/p\u003e\n\n\u003cp\u003eMultiple vitamins help to bridge the nutrient gap in our daily diets. In today's world of processed foods and fast-paced lifestyles, many of us do not get the daily recommended allowance of vitamins, minerals and other nutrients. Multiple vitamins can help fill in the areas lacking in our diets, and are formulated to provide a broad range of nutrition.\u003cbr\u003e\nNatural color variation may occur in this product.\u003c\/p\u003e","brand":"nowfoods","offers":[{"title":"100 Tablets","offer_id":54000758817133,"sku":"3770","price":5.7,"currency_code":"USD","in_stock":true},{"title":"250 Tablets","offer_id":54000758849901,"sku":"3771","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6436\/3629\/files\/3770_v14_png.webp?v=1789801563"},{"product_id":"daily-vits-veg-capsules","title":"Daily Vits™ Veg Capsules","description":"\u003cp\u003e• One Capsule Daily\u003cbr\u003e\n• With Fruit \u0026amp; Veggie Blend, Lutein \u0026amp; Lycopene\u003c\/p\u003e\n\n\u003cp\u003eMultiple vitamins help to bridge the nutrient gap in our daily diets. In today's world of processed foods and fast-paced lifestyles, many of us do not get the daily recommended allowance of vitamins, minerals and other nutrients. Multiple vitamins can help fill in the areas lacking in our diets, and are formulated to provide a broad range of nutrition.\u003c\/p\u003e","brand":"nowfoods","offers":[{"title":"30 Veg Capsules","offer_id":54000758915437,"sku":"3775","price":2.4,"currency_code":"USD","in_stock":true},{"title":"120 Veg Capsules","offer_id":54000758948205,"sku":"3776","price":6.24,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6436\/3629\/files\/3775_mainimage_png.webp?v=1789801564"},{"product_id":"eve-women-s-multiple-vitamin-softgels","title":"Eve™ Women's Multiple Vitamin Softgels","description":"\u003cp\u003eWith Evening Primrose, Cranberry, Green Tea, Horsetail Silica \u0026amp; CoQ10Gentler and Easier to Swallow \u0026amp; AbsorbThese multi-vitamin softgels are easier to swallow.Natural color variation may occur in this product.\u003c\/p\u003e","brand":"nowfoods","offers":[{"title":"90 Softgels","offer_id":54000760193389,"sku":"3802","price":9.6,"currency_code":"USD","in_stock":true},{"title":"180 Softgels","offer_id":54000760226157,"sku":"3803","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6436\/3629\/files\/3802_v12_png.webp?v=1789801589"},{"product_id":"eve-women-s-multiple-vitamin-tablets","title":"Eve™ Women's Multiple Vitamin Tablets","description":"\u003cp\u003e• With Cranberry, Alpha Lipoic Acid \u0026amp; CoQ10\u003cbr\u003e\n• Plus Superfruits - Pomegranate, Acai \u0026amp; Mangosteen\u003c\/p\u003e\n\n\u003cp\u003eNOW EVE™ Tablets are specially formulated for the vitamin needs of adult women, featuring cranberry, alpha lipoic acid, CoQ10, superfruits, and more. This unique formula has 100% of the recommended daily value of iron, using Ferrochel™, a non-constipating form of iron.\u003cbr\u003e\nNatural color variation may occur in this product.\u003c\/p\u003e","brand":"nowfoods","offers":[{"title":"90 Tablets","offer_id":54000760258925,"sku":"3796","price":10.5,"currency_code":"USD","in_stock":true},{"title":"180 Tablets","offer_id":54000760291693,"sku":"3797","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6436\/3629\/files\/3796_v17_png.webp?v=1789801590"},{"product_id":"flush-free-niacin-250-mg-veg-capsules","title":"Flush-Free Niacin 250 mg Veg Capsules","description":"\u003cp\u003eNiacin (vitamin B-3) is an essential B-complex vitamin. Flush-free niacin contains inositol hexanicotinate, a form of niacin that consists of six molecules of niacin linked to a single inositol molecule. It is slowly broken down in the body to yield free niacin and inositol. This gradual release of niacin allows for true niacin activity without the characteristic niacin flush that many people cannot tolerate.\u003cbr\u003e\nNatural color variation may occur in this product.\u003c\/p\u003e","brand":"nowfoods","offers":[{"title":"90 Veg Capsules","offer_id":54000760783213,"sku":"0483","price":4.8,"currency_code":"USD","in_stock":true},{"title":"180 Veg Capsules","offer_id":54000760815981,"sku":"0484","price":8.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6436\/3629\/files\/0483_Main_Product_Image_WEB_png.webp?v=1789801600"},{"product_id":"folic-acid-800-mcg-with-vitamin-b-12-tablets","title":"Folic Acid 800 mcg with Vitamin B-12 Tablets","description":"\u003cp\u003e• Supports Healthy Homocysteine Metabolism*\u003c\/p\u003e\n\n\u003cp\u003eFolic acid is a very important member of the B-vitamin family required for DNA synthesis and genetic repair, making an adequate supply essential for rapidly dividing cells, such as red blood cells.* Folic acid is also necessary for the synthesis of methionine from homocysteine and can help to contribute to the healthy function of both the cardiovascular and nervous system.*\u003cbr\u003e\nFrom the FDA: \"0.8 mg folic acid in a dietary supplement is more effective in reducing the risk of neural tube defects than a lower amount in foods in common form. FDA does not endorse this claim. Public health authorities recommend that women consume 0.4 mg folic acid daily from fortified foods or dietary supplements or both to reduce the risk of neural tube defects.\"\u003cbr\u003e\nNatural color variation may occur in this product.\u003c\/p\u003e","brand":"nowfoods","offers":[{"title":"250 Tablets","offer_id":54000760848749,"sku":"0476","price":3.0,"currency_code":"USD","in_stock":true},{"title":"100 Tablets","offer_id":54000760881517,"sku":"70476","price":1.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6436\/3629\/files\/0476_v9_png.webp?v=1789801602"},{"product_id":"inositol-powder","title":"Inositol Powder","description":"\u003cp\u003e• Supports Healthy Membrane Function*\u003cbr\u003e\n• Myo-Inositol Form\u003c\/p\u003e\n\n\u003cp\u003eInositol is a non-essential member of the B-complex family with dietary sources from both animal and plant foods. The form of inositol used in this product is myo-inositol, the most abundant form of this nutrient. Inositol is found in all cell membranes, with the highest concentrations in the brain and central nervous system, where it plays an important role in neurotransmitter signaling.* Inositol is also critical for the proper action of insulin, lipid metabolism, and for the maintenance of cellular calcium balance.*\u003cbr\u003e\nThis product is sold by weight not volume.\u003cbr\u003e\nNatural color variation may occur in this product.\u003c\/p\u003e","brand":"nowfoods","offers":[{"title":"2 oz.","offer_id":54000764780909,"sku":"0525","price":3.9,"currency_code":"USD","in_stock":true},{"title":"4 oz.","offer_id":54000764813677,"sku":"0527","price":6.0,"currency_code":"USD","in_stock":true},{"title":"8 oz.","offer_id":54000764846445,"sku":"0528","price":10.8,"currency_code":"USD","in_stock":true},{"title":"1 lb.","offer_id":54000764879213,"sku":"0529","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6436\/3629\/files\/0525_v6_png.webp?v=1789801656"},{"product_id":"kid-vits-juicy-orange-chewable-tablets","title":"Kid Vits™ Juicy Orange Chewable Tablets","description":"\u003cp\u003e• Supports Immune Health*\u003cbr\u003e\n• Nutrients for Bone Health*\u003cbr\u003e\n• Promotes Well-Being*\u003c\/p\u003e\n\n\u003cp\u003eNatural color variation may occur in this product.\u003cbr\u003e\nTablet speckling which may occur is normal and does not affect product quality or nutritional value.\u003c\/p\u003e","brand":"nowfoods","offers":[{"title":"120 Chewables\/Lozenges","offer_id":54000765305197,"sku":"3883","price":3.78,"currency_code":"USD","in_stock":true},{"title":"60 Chewables\/Lozenges","offer_id":54000765337965,"sku":"3884","price":2.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6436\/3629\/files\/3884_v2_png.webp?v=1789801665"},{"product_id":"liquid-multi-gels-softgels","title":"Liquid Multi Gels Softgels","description":"\u003cp\u003e• Fast Absorption\u003cbr\u003e\n• With Lutein \u0026amp; Lycopene\u003cbr\u003e\n• Plus Flax Seed Oil\u003c\/p\u003e\n\n\u003cp\u003eWhen choosing a quality multiple, there are many elements to consider including potency, profile balance and integrity, core ingredients, and safety. As one of the Natural Product Industry's foremost leaders in quality, science-based multiples, we're pleased to offer our NOW® Liquid Multi Gels.\u003cbr\u003e\nNatural color variation may occur in this product.\u003c\/p\u003e","brand":"nowfoods","offers":[{"title":"60 Softgels","offer_id":54000767893869,"sku":"3816","price":7.8,"currency_code":"USD","in_stock":true},{"title":"180 Softgels","offer_id":54000767926637,"sku":"3817","price":17.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6436\/3629\/files\/3816_mainimage_1_png.webp?v=1789801720"},{"product_id":"mk-7-vitamin-k-2-extra-strength-300-mcg-veg-capsules","title":"MK-7 Vitamin K-2, Extra Strength 300 mcg Veg Capsules","description":"\u003cp\u003e• Cardiovascular Support*\u003c\/p\u003e\n\n\u003cp\u003eVitamin K is well known for its role in the synthesis of a number of blood coagulation factors and is also important for the formation of strong, healthy bones.* MenaQ7® MK-7 is a unique soy-free, bioavailable form of vitamin K2 that plays a critical role in arterial health through its ability to support proper calcium metabolism in blood vessels and arteries.*\u003cbr\u003e\nMenaQ7® is a registered trademark of Lesaffre et Compagnie, France.\u003cbr\u003e\nThis extra strength product has three times the vitamin K2 (300 mcg) as in our regular strength product (100 mcg).\u003cbr\u003e\nNatural color variation may occur in this product.\u003c\/p\u003e","brand":"nowfoods","offers":[{"title":"60 Veg Capsules","offer_id":54000768418157,"sku":"0994","price":10.5,"currency_code":"USD","in_stock":true},{"title":"120 Veg Capsules","offer_id":54000768450925,"sku":"0995","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6436\/3629\/files\/0994_v6_png.webp?v=1789801732"},{"product_id":"mk-7-vitamin-k2-100-mcg-veg-capsules","title":"MK-7 Vitamin K2 100 mcg Veg Capsules","description":"\u003cp\u003e• Cardiovascular Support*Vitamin K is well known for its role in the synthesis of a number of blood coagulation factors and is also important for the formation of strong, healthy bones.* MenaQ7® MK-7 is a unique soy-free, bioavailable form of vitamin K2 that plays a critical role in arterial health through its ability to support proper calcium metabolism in blood vessels and arteries.*MenaQ7® is a registered trademark of Lesaffre et Compagnie, France.Natural color variation may occur in this product.\u003c\/p\u003e","brand":"nowfoods","offers":[{"title":"60 Veg Capsules","offer_id":54000768483693,"sku":"0992","price":6.6,"currency_code":"USD","in_stock":true},{"title":"120 Veg Capsules","offer_id":54000768516461,"sku":"0993","price":12.0,"currency_code":"USD","in_stock":true},{"title":"90 Veg Capsules","offer_id":54000768549229,"sku":"70992","price":8.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1029\/6436\/3629\/files\/0992_v14_png.webp?v=1789801734"},{"product_id":"mega-d3-mk-7-capsules","title":"Mega D3 \u0026 MK-7 Capsules","description":"\u003cp\u003e• 5000 IU \/ 180 mcgVitamins D3 \u0026amp; 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NOW® Methyl B-12 is vegetarian\/vegan (non-animal derived).\u003cbr\u003e\nFrom the FDA: \"As part of a well-balanced diet that is low in saturated fat and cholesterol, Vitamin B12 may reduce the risk of vascular disease. 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